About the Course
The world of publishing and writing can feel overwhelming and mysterious. Editors are elusive and their needs are rarely understood, with some writers getting all the work and others never quite landing the pitch. But it doesn't have to be that way. What makes a good idea a fantastic, publishable story, how do you make a pitch that catches an editor's attention without being too long winded, and how do you keep it up so you can actually make money at this thing?
With 18 years in the writing and publishiing world, including six as an editor-in-chief or editorial director, I have seen all kinds of pitches cross my path and have worked with seasoned professionals and nervous first-timers to help bring their ideas to life in a way that connects with readers and feels like it was truly meant for our platform — because it was. This webinar gives a quick rundown of the steps and thought process that goes into shaping an idea into a sellable pitch, with real-life examples from past clients.
Your Instructor
Carolyne Whelan
Carolyne Whelan is a writer, editor, and coach. After struggling for years to find her footing in the publishing world despite two degrees in writing and an internship at a reputable publishing house, she's made it her mission to share what she's learned as an editor-in-chief and published author with other adventurous spirits with a story to tell.